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Surfer Magazine Publisher Files for Bankruptcy

Tuesday, April 28th, 2009

surfer magazineThe economic situation in our country has not only hit the retailers and brand name companies in our industry, it has also taken its toll on the material we read. Source Interlink, the company that publishes Skateboarder, Snowboarder, Surfing, Surfer and five other action sports magazines and web sites, said today that it has filed for Chapter 11 bankruptcy.

The special interest media company, in total, publishes a total of 75 magazines and 90 web sites, described the bankruptcy as a prepackaged filing. According to the company’s website: “A “pre-pack” is a court proceeding in which the creditors will be paid in full or have agreed to take less. It is used to implement a restructuring of a company’s capital without disturbing its daily operations. A “pre-pack” is the quickest and easiest form of restructuring through the bankruptcy courts. Using this method, we expect to complete our restructuring in about 30 days.”

The statement also addresses the status of the companies immediate operation,

“First and foremost, Source Interlink Companies wants to assure you that Source is continuing to operate its business without interruption.” The statement also goes on to say, “While we restructure, we plan to continue providing our customers with the outstanding service they have come to expect. We will continue to partner with our advertisers, publishers and vendors to ensure that the reorganization process is transparent to those we serve.”

According to Shop-Eat-Surf.com, in documents filed with the U.S. Bankruptcy Court in Delaware yesterday, Source Interlink estimated that its assets range from $1 million to $10 million, but that its liabilities exceed $1 billion, and that it has 50,000 – 100,000 creditors.

While business is to remain as usually, it is just another example how the domino effect from small business trickles up to effect larger businesses. Marketing and media are usually the first avenues to feel the crunch when times are tough, it will be interesting to see if this move effects the content at all in some of the action sports industries go-to publications.

Posted in Industry | 5 Comments »

Yeti: North America’s New Beast Generating Buzz

Monday, January 5th, 2009

Have you met Yeti? If you’ve already laid eyes on your Feb. 2009 issue of Surfer than chances are you know what I’m talking about. If you haven’t, you may want to set some time aside and make it a point to suss out some of the photos captured by Jason Murray of one of the nastiest waves being ridden anywhere in the world.

yeti in oregon

The uncovering of this beast that lays just off the coast of Oregon has been making it’s way around the surfing world the past few weeks and is creating noise in the process. Waves like that just aren’t supposed to be ridden. Yet, looking into the mag and staring with my jaw down to my teets, there they were…some of the gnarliest surfers the sport has ever seen riding a wave that has death written all over it.

It cracked me up to get out of the water yesterday and spot a group of 4 or 5 wide-eyed surfers right there on the beach huddled together around their mag as if they were back in 8th grade getting a peak at their first Playboy. But that’s the effect that Yeti has upon first glance. The revealing of Yeti to the world of surfing is happening quickly and generating a crazy buzz.

Obviously Yeti is now a secret break no more, and the revealing of a wave that was essentially unheard of before is always a bittersweet process. You’re stoked to see images that are evidence of pure progression and raise the bar on what’s possible in surfing, but you feel for the locals who have been quietly charging the place long before it made it’s way into the center of Surfer Magazine. However the author makes a great point that waves like this take care of themselves. If you’re one of those who looks at a wave like this and gets any desire to ride it, you’re a far heavier surfer than I. With a wave like Yeti, I’m more than content to sit back and enjoy the view from the sidelines.

Posted in Surfing | No Comments »

Kelly Slater Passing the Torch

Monday, November 17th, 2008

“Dane Reynolds is the best surfer in the world right now by a mile. If he doesn’t win this thing for the next 20 years, there’s something wrong I think.” – Kelly Slater

dane reynolds

Kelly Slater has never been shy about his thoughts on the potential possessed by Dane Reynolds to usher in the next revolution for surfing. For years now, Kelly has been generous and unrelenting in heaping praise on his Quiksilver counterpart. More so than any other world champion, as far as I can remember, Slater has gone out his way to pass the torch to Dane, and never was this more evident than at the most recent edition of the Surfer Poll awards where Kelly not only won his unprecedented 14th Surfer Poll, but also witnessed Dane finish third overall in the Surfer Mag poll. The list of surfers finishing behind Dane was pretty impressive, including the likes of Joel Parkinson, Andy Irons, Bruce Irons, Taj Burrow and others considered to be among the worlds best.

And Dane’s response to all of the respect being thrown this way and being considered the new revolution?

“I don’t know if I’ve really arrived, I’m only young…Everything I do is just a tiny notch toward…I don’t know what. A baby step toward something. I’m just a surf bum, really.”

Classic Dane, and part of the reason why Kelly’s prophecy of Dane’s greatness is likely to be fulfilled. Contest results, hype, awards and everything else don’t really seem to phase Dane much. He just loves to ride and is one of the most progressive, talented guys out there doing it.

Kelly speaks on the future of Dane…

Posted in Surfing | No Comments »

History Repeats Itself at the 2008 SURFER Poll and Video Awards

Wednesday, September 10th, 2008

The masses have spoken and once again Kelly Slater and Sofia Mulanovich reign supreme in the ultimate annual election. The two accepted their awards last night at the 2008 SURFER Poll and Video Awards presented by Suzuki Auto at The Grove in Anaheim, California. The venue was packed to the brim, with several being turned away at the door due to a record-breaking over-capacity crowd. The other big winner of the night, claiming both “Movie of the Year” and “Documentary of the Year,” was “Bustin’ Down the Door” featuring surf legends Shaun Thomson, Peter “PT” Townend, and Wayne “Rabbit” Bartholomew.

The action began outside on the red carpet with celebrity sightings including Social Distortion frontman Mike Ness, Miami Ink’s Tim Hendricks, musical guest Mickey Avalon, Prison Break’s Dominic Purcell, Charger football legend Junior Seau and former Major League Baseball pitcher David Wells, alongside all the big-name pros. FUEL TV was on hand filming for an upcoming broadcast, which will feature highlights from the night and classic “Point Break” dead presidents reenactments. Hosted again by the dynamic duo of Sal Masekela and Benji Weatherly, the evening stayed true to its roots of irreverent commentary and soul-stirring highlights from all of the year’s best surf movies and action.

“SURFER Poll is by the people and for the people – which makes it unique,” proclaimed Masekela in his fifth consecutive year greeting the SURFER Poll audience. This sentiment was echoed throughout the night as Poll Award winners accepted their trophies with humble acceptance speeches thanking their fans for voting and their sponsors for supporting. “It’s pretty cool to have the readers of the magazine like what I’m doing,” said Taj Burrow upon claiming sixth-place in the Poll, which awards the top 10 men and top five females honors based on SURFER readers’ voting.

Special guest presenters for the evening and for the Video Awards portion of the show included: South African icon Shaun Thomson, who presented Kalani Chapman with “Best Tube Ride” for “Second to None;” former World Champion Sunny Garcia, who presented “Best Male Performance” to fellow Hawaiian Clay Marzo for “Just Add Water;” SURFER Photo Editor Grant Ellis, who presented “Photo of the Year” to Scott Aichner; new SURFER Editor Joel Patterson, who presented “Boost Breakthrough Performer” to Nathaniel Curran; and legendary filmmaker Bruce Brown, who presented “Movie of the Year” to the “Bustin’ Down the Door” crew.

While most of the names in the Poll remained consistent, only shuffling in order, two surfers made their debut. In the women’s Poll, 16-year-old phenom Coco Ho claimed the No. 5 spot and accepted her award modestly stating: “It’s an honor to be standing here with my heroes and friends,” and giving a shout out to best friend, Carissa Moore, who snagged third in the Poll for the second year in a row. In the men’s Poll, ASP World Tour rookie and aerial dynamo, Dane Reynolds, made an impressive first showing in the No. 3 spot. Reynolds also walked with the “Best Maneuver” award for “Dude Cruise.”

A testament to just how impressive Reynolds is, Kelly Slater, upon accepting his monumental 14th Poll focused heavily on giving props to the young up-and-comer. “Dane Reynolds is the best surfer in the world by far,” said Slater. “Surfing has advanced to where it should be right now and Dane is proof of that. Sitting back and watching surfing today [at the Boost Mobile Pro] made me really proud.”

Completing the event’s “firsts,” Dave Rastovich was presented with the first-ever “Agent of Change” award for the work he is doing with Surfers for Cetaceans. He launched the nonprofit in 2004 to help support the protection and conservation of dolphins, whales, and other marine wildlife, and is truly making a difference among the surfing community and beyond. Surfers for Cetaceans and Surfrider’s “Save Trestles” campaign were the two beneficiaries of this year’s VIP table sales, which raised $16,000 for the two organizations to share.

Complete SURFER Poll and Video Award results:
Coors Heavy Water
Ian Walsh (The Life)

Worst Wipeout
Mark Healey (The Life)

Best Tuberide
Kalani Chapman (Second To None)

Best Female Performance
Stephanie Gilmore (Somewhere)

Best Male Performance
Clay Marzo (Just Add Water)

Best Maneuver
Dane Reynolds (Dude Cruise)

Best Cinematography

Best Documentary
Bustin’ Down the Door

Movie of The Year
Bustin’ Down the Door

Boost Breakthrough Performer
Nathaniel Curran

Photo of the Year
Scott Aichner

Agent of Change
Dave Rastovich

Breakthrough Filmmaker
Matt Beauchesne


1. Kelly Slater
2. Mick Fanning
3. Dane Reynolds
4. Joel Parkinson
5. Andy Irons
6. Taj Burrow
7. Bruce Irons
8. Rob Machado
9. Bobby Martinez
10. CJ Hobgood

SURFER Poll Women

1. Sofia Mulanovich
2. Stephanie Gilmore
3. Carissa Moore
4. Layne Beachley
5. Coco Ho

Check www.surferpoll.com for complete details from the event including images and video. See highlights on FUEL TV on October 27 in the “Meet & Brotatoes” Monday night special block at 8pm ET/PT. Check www.fuel.tv for additional airdates and times.

Special thanks to the sponsors of the 2008 SURFER Poll and Video Awards: Suzuki Auto, FUEL TV, Red Bull, Boost Mobile and Coors.

Upon its inception in 1960, SURFER Magazine brought a unity of voice and vision to an otherwise niche and fragmented sport. Today, the original surf publication is widely recognized as the “Bible of the Sport” and the driving force in the surf world, reaching more surfers worldwide than any other surf magazine. SURFER is part of Source Interlink’s Action Sports Group (ASG) that reaches more than 2 million action sports enthusiasts through an integrated network of magazines, online properties, events, and television programming.

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PickUp 3: A Simple Solution for Keeping Our Beaches Clean (Video)

Monday, September 8th, 2008

dirty beach

When you come face to face with beaches that are heavily littered with any and every imaginable piece of refuse known to man, it can leave you feeling quite helpless. For myself, there have been many times where I’ve looked up and down various beaches around the world and have wondered how it is we have let such beautiful areas become scarred by our waste and negligence. And although at times it may seem hopeless, reading stories like the one about 13 yr. old Cobi Emery in September’s issue of Surfer Magazine shines a little light and inspires those hopeless feelings right out the door.

At the ripe old age of 9, the Southern California native Cobi did what few 9 yr. olds would do and started his own environmental organization, PickUp3. Cobi had become unsettled with the conditions that the beaches he grew up surfing at were progressively becoming more cluttered with every imaginable piece of trash known to man. And it wasn’t just the areas near his Del Mar home he was becoming fed up with, but as he and his family traveled all over the world to surf he kept feeling the drive to make a simple yet effective solution to cleaning up the mess in the places he had come to adore. The solution? PickUp 3.

The concept for PickUp3 is a simple one: Every time you go to the beach, pick up your mess and three other pieces of trash and take them with you. Easy, effective, and something all of us can do.

So while at times keeping the beaches clean may seem like a daunting task, just start with a simple solution and PickUp 3…

Posted in Surfing | 1 Comment »

36th Annual SURFER Poll and Video Awards Presented by Suzuki Auto Returns Sept. 9

Wednesday, July 23rd, 2008

The 36th annual SURFER Poll and Video Awards Presented by Suzuki Automotive returns to The Grove in Anaheim, Calif., on Sept. 9, 2008. The history-making event draws the biggest names in surfing, as well as a who’s who of other elite action sports athletes and television, film and reality stars. Generous support from Suzuki Auto, which will present the event for the fourth consecutive year, in addition to other sponsors has allowed the event to grow and evolve to the epic proportions it is today, and this year promises even more great attendees, special guests and surprises.

“Suzuki’s philosophy is to encourage and support people who pursue new experiences and fulfill their sense of discovery, an attitude that clicks with surfing’s free-spirited lifestyle,” said Gene Brown, vice president of marketing for American Suzuki Automotive Operations. “With its rich content and its iconic covers, SURFER has long been a part of the adventure culture Suzuki also embraces, and we are proud of our ongoing relationship with the magazine and with the SURFER Poll and Video Awards.”


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