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Happy Earth Day 2009

Saturday, April 11th, 2009

earth day 2009Have you gone green this year? Or do you want to learn how? As action sports enthusiasts and individuals that embrace the outdoors such as we do, taking care of the earth has always been a fighting cause for surfers, snowboarders, and skateboarders alike, This month we celebrate Earth Day on April 20th. What better time to learn how to care for our earth and take action to do so. Here are some simple ways to participate in giving Mother Earth a fighting chance.

Join in a beach clean up. All around the country and the world, you can join in with the Surfrider Foundation and one of its many chapters to participate in cleaning up your local spot. Check out their site to find a chapter near you and see what you can do to tidy up your local shoreline.

Take action at home. There are small steps we can all take in our homes and offices to start ourselves in the right direction. There is no better way to change the way people think then to lead by example. Here are a few simple steps you can take to start the process. These helpful tips and more listed on www.earthday.gov.

Save Energy
* Turn off appliances and lights when you leave the room.
* Switch out light bulbs to Compact Flouresent Light bulbs (CFL). If every household in the U.S. replaced one light bulb with a CFL, it would prevent enough pollution to equal removing one million cars from the road.
* Use the microwave to cook small meals. (It uses less power than an oven.)
* Purchase “Green Power” for your home’s electricity.
* Have leaky air conditioning and refrigeration systems repaired.
* Use a programmable thermostat to save on heating and cooling costs when you’re not home.
* Insulate your home, water heater and pipes.

Use Less Water
* Don’t let the water run while shaving or brushing teeth.
* Take short showers
* Keep drinking water in the refrigerator instead of letting the faucet run until the water is cool.
* Wash only full loads of laundry or use the appropriate water level or load size selection on the washing machine.
* Buy high-efficient plumbing fixtures & appliances.
* Repair all leaks (a leaky toilet can waste 200 gallons a day).
* Water the lawn or garden during the coolest part of the day (early morning is best).
* Set sprinklers to water the lawn or garden only – not the street or sidewalk.
* Sweep outside instead of using a hose.

Reduce, Reuse, and Recycle

* Buy permanent items instead of disposables.
* Buy and use only what you need.
* Buy products with less packaging.
* Buy products that use less toxic chemicals.

* Repair items as much as possible.
* Use durable coffee mugs, cloth napkins or towels.
* Clean out juice bottles and use them for water.
* Reuse boxes.
* Purchase refillable pens and pencils.
* Donate extras to people you know or to charity instead of throwing them away.
* Reuse grocery bags as trash bags.

* Recycle paper (printer paper, newspapers, mail, etc.), plastic, glass bottles, cardboard, and aluminum cans.
* Recycle old/unused electronics and toner.

Shop Smarter

In the market to stimulate the economy? Take the time to research the facts. As a nation of consumers, we constantly are in need for things… take the time to learn about the emission rating on your new car or the percentage of your MacBook that can be recycled when in 6 months the new one comes out and you ditch your current one. These little tid-bits of knowledge will not only help you shop smarter, think greener, but is a great way for you to spread the word and tell a friend. You could unknowingly start a chain reaction of awareness.

Posted in Industry | 2 Comments »

Bringing Back Kirra

Sunday, February 8th, 2009

Us human beings are a pretty wild species. For whatever reason, we’re having a pretty tough time figuring out that trying to “play god” usually doesn’t work out very well. Hence, the latest campaign by our friends at the Surfrider Foundation- Bring Back Kirra.

We all know that Kirra’s one of the iconic seven wonders of the world, and it’s buried under sand. But I like to think that it’s not dead, it’s just buried and we need to do a bit of an archaeological dig and reclaim the mysteries of Kirra.” – Rabbit Bartholomew

While on the outside the Kirra campaign doesn’t appear to have the environmental impact as that of the Trestles campaign, it’s still worthy of the spotlight it’s been given lately, recently climaxing in a massive paddle-out that saw the likes of Mick Fanning, Rabbit Bartholomew, Dean Morrison, Joel Parkinson, and over 1500 other passionate supporters of the cause take part to show there support in restoring one of the world’s truly great waves to what it once was.


Just looking back, I think the last time we had it good was 10 years ago. Now you walk where you used to surf. You know, it’s really sad. There’s a 1000 people here, probably even more backing everyone to getting in the right frame of mind and hopefully getting through to the government.” Mick Fanning

If you’re a bit unfamiliar with the history of the situation at Kirra, Surfrider CEO Jim Moriarty recently posted a smoothly informative article on just that, and had this to offer up to 5ones when asked why it is that the Kirra campaign is so crucial- “Kirra, like Pipe or Rincon, was a natural marvel. Unfortunately, the last time it achieved perfection was earlier this decade. The loss of Kirra is a classic case of people thinking they can control nature. The campaign to Bring Back Kirra is a fight to reinstate the break to its former glory.”

So how can he help restore this marvel to what it once was, especially when most of us find ourselves thousands of miles away? It’s actually pretty simple-

1. Sign the petition to build international recognition regarding this issue.

2. Understand why Kirra was lost in the first place. When your local town talks about managing their beaches with “nourishment” and seawalls… a flag should be raised.

Posted in Surfing | 1 Comment »

Surfrider Condoms: 6 Pack for Only $1.36

Friday, January 30th, 2009

Next time you find yourself in a bind and you need to hit up the market real quick for some condoms, skip past the Trojans and grab some Surfrider Foundation condom strips instead. Okay, so maybe that’s not such a good idea considering the condoms are used. And the rubbing from the sand probably wouldn’t feel to good either. But hey, they’re only $1.36 for a six-pack.

surfrider condoms

What is a good idea though, is this guerrilla marketing campaign from Surfrider Foundation and world renowned ad agency, Saatchi & Saatchi. The campaign is called “Catch of the Day” and that idea is based on picking up real trash from beaches around the world, packaging it up as fresh fish, and selling it along side real seafood at various markets. Brilliant! Educating them fools on polluting the beaches and oceans. The only problem is see is the packaging they used for this campaign, styrofoam and plastic.


Posted in Surfing | 5 Comments »

Victory For Trestles

Thursday, December 18th, 2008

The word just came out. The ongoing battle to preserve Trestles, San Onofre State Park, and the pristine habitat surrounding these iconic beaches just saw another victory go the way of Mother Nature.

Whispers of the hard fought victory have been flying around all morning, but the official word of the decision is now out: The Department of Commerce today upheld the California Coastal Commission’s objection to a proposal to construct a 16-mile toll road connecting California state Route 241 to Interstate 5 in southern Orange and northern San Diego counties.

According to the NOAA(National Oceanic and Atmospheric Administration), The Secretary of Commerce determined that there is at least one reasonable alternative to the project. The department also found that the project is not necessary in the interest of national security.

The news of this decision is incredible and especially rewarding to the thousands upon thousands who have worked tirelessly in opposition of the toll road. Doing so with the hope of keeping such a majestic area just the way it is. The Surfrider Foundation has taken the lead on this issue and has been at the front lines of the battle for years. Needless to say, news of the victory at Trestles was thrilling for those involved with the organization. “We popped some champagne,” said Mark Rauscher of the San Clemente Chapter, “very cool.”

Very cool indeed. There is a good chances that the Transportation Corridor Agency(TCA) will pull a few legal options out of their crooked hat and this fight will continue. But for now, and hopefully forever, Trestles has been saved.

Posted in Surfing | No Comments »

The Vision of Mike Losness (video)

Friday, October 24th, 2008

Whatever the canvas may be, Mike Losness continues to lay down his work with a truly unique style. Mike’s artistic interpretation of his vision of Lower Trestles will be on display at the California Surf Museum in Oceanside, California for the entire month of November. The Spy team rider Losness has offered up this incredible painting if Lowers in order to raise money for the Surfrider Foundation’s Save Trestles campaign. Anyone willing to kick down $5 to the Trestles campaign will be given a chance to win the painting. You have until the end of to get those donations in via Spy Optic’s website.

It’s always great to see the talents of surfers be put on display out of the water. It’s even better when those talents go toward benefiting an incredible cause. Mike has been on a tour displaying his paintings throughout surf shops all over Southern California throughout this past summer. All of the proceeds that were generated from raffles throughout the tour and on through November will be generously donated to Surfrider.

Mike Losness’ vision on land….

mike loseness art

Mike Losness vision on water…

Posted in Surfing | No Comments »

Viral Enviro-love

Thursday, October 16th, 2008

surfrider foundationOne of the grooviest enviro-blogs around, Rise Above Plastics, recently made a fantastic point about the need to work virally to protect and clean-up our environment. “I mean that in order to get our message across we need a combination of tonage (lots of hits, views, interactions) and targeted media (messaging that makes people go, “hmmm” and change their daily habits)” -Jim Moriarty.

Finding ways to spread much-needed awareness by the million is definitely a challenge, take a look at the top 500 websites and count how many have much to do at all with spreading this message.

With that said, the Trestles-battle has been an awesome example of viral-environmentalism. This is a saga that has been going on for quite some time now. While the support for the Trestles cause has always been strong, it has taken on a new life over recent years. The huge turnouts and overall level of interest at the most recent hearings can absolutely be, at least in large part, attributed to taking advantage of some of what’s available out there for getting messages out to the masses. Action Sports blogs, Twitter, videos such as this little gem on Youtube. All of this media is being used to drum up the support seen by the 241 Toll Road issues are great examples of the new ammunition we have in protecting our environment. It’s the new way to go about getting peoples attention an holding it, especially the younger, up and coming generations.

“There will never, ever be enough videos to educate about the impact we’re making on the globe” Hell no there won’t! And there are infinite ways of getting those crucial messages out to the people.

How is this little piece of gold from Surfrider Europe?

Posted in Surfing | No Comments »

Artificial Reefs: Pratte’s Reef in Los Angeles Officially Over

Friday, October 10th, 2008

artificial reefJust weeks after placement began on Europe’s first first artificial surf reef, the roughly quarter-century long saga of Pratte’s Reef off of Los Angeles, Ca. is officially coming to a disappointing end.

It’s been a long, interesting journey for all involved with the project. One that has been filled with varying thoughts and points of view from those throughout the surfing community.

The concept of the reef was brought about when a large rock jetty was built nearly 25 years ago to protect a marine terminal and underwater pipelines at a Chevron facility in El Segundo, California. The jetty interfered with incoming swells an put a huge damper on much of the surf in the area. Surfrider Foundation stepped up and led a battle to remedy this issue and, after years of perseverance, a deal was eventually put in place to create Pratte’s Reef. The reef, constructed by the placing of geo-textile sandbags, was named after legendary surfing activist Tom Pratte, one of the leading forces in fighting the jetty and eventually getting everything in place for it’s placement.

The first section of the reef was placed in the water in the fall of 2000. When results weren’t what everyone had hoped for, Pratte’s Reef was increased the following spring, an upgrade that did little to obtain the desired results.

Now, roughly seven years later, divers who surveyed the reef have found it in shambles. The bags are dislodged, falling apart, buried in the muck and sand, and Pratte’s Reef has been rendered useless as a means for wave-creation. It is now being pulled out of the ocean piece by piece.

There’s plenty of blame going around right now as to how exactly we’ve come to this point. A recent L.A. Times article included some very informative thoughts and points of view given by those who have taken up the cause that is Pratte’s Reef. If there is any lesson at all to be learned from this, it’s that no matter how smart we think we may be, we will never, ever be able to replicate that which Mother Nature has done on her own.

Posted in Surfing | No Comments »

Saving Trestles One Rally at a Time

Tuesday, September 23rd, 2008

To say yesterday’s Save Trestles hearing was anything but a success wouldn’t be doing it justice. As I sat there with an open mind (ok, I lie), listening to both sides plead their case in front of a thousand plus people, I couldn’t help but think this rally shouldn’t even be happening in the first place. The overwhelming majority of people are obviously opposed to building the toll road through and along the San Mateo Creek and if these politicians were really “for the people” they wouldn’t even think twice about this decision. But I’ll keep politics out of this one…

What became very apparent by listening to the speakers who oppose the 241 toll-road is that there’s a lot more at stake here than a worldclass surf break. From protecting one of the last, pristine coastal parks in the country, to saving a species of mouse, to the Panhe People losing more sacred land, the number of common sense reasons why we don’t need this road are and should be pretty obvious.

The developers, union workers, big corporations, and lobbied politicians on the other hand had their own selfish reasons for supporting the 241 Toll Road. From saving time in traffic, to creating jobs, to making money off new cable TV subscribers(hint: Cox Communications), they didn’t seem to care they’d be destroying one of mother natures few remaining gifts in return for the all-mighty dollar or saving a couple minutes in the car everday. And if I understand correctly, the road won’t positively affect people traveling in that direction. These issues were still heard, despite being met with plenty of ‘booos’, thumbs down, and dollar bills waving in the air that signified their being paid to be here, which as one speaker noted, “ethically voids out any argument they have.”

paid to be here

Surfrider did a wonderful job of showing appreciation to the supporters – free t-shirts, a concert, face painting, and food coupons that they were handing out by the dozen. I could have eaten $100 worth of free fair-food, had I wanted. To bad they didn’t have a beer garden or I just might have.

outdoor rally

A couple of standout moments from the event were…

Jim Moriarty’s quote: “you can never save the oceans, but you can always be saving them”

The guy holding up the sign that read: “live better, get barreled” opposed to “live better, build roads”. For some reason getting barreled does sound like a better life to me than laying concrete.

92 year old Eloise who got up on the podium and shouted NO!

The young boy, who couldn’t have been more than 10, pleading the case for both himself and his whole generation.

The lady from San Bernadino who drove 100 miles to save the campground, saying her family is too poor to afford a normal vacation with hotels so their summer vacation every year is camping at San Mateo, something they’ve been doing their who lives.

All the other people who graciously gave up their time to support more than one noble cause.

Saving Trestles is a fight that’s not over yet and may never be. But as more and more people get involved and act on this issue, one can’t help but be very confident that the people will be heard and the right thing will done. I’d say we outnumbered the other side by 10x, and if that’s not power in numbers I don’t know what is.

Posted in Surfing | 4 Comments »

Next Stop in Trestles Toll Road Saga On Today

Monday, September 22nd, 2008

trestlesThe long awaited next round in the battle to protect Trestles and surrounding areas will finally take place today. It’s been an interesting last few months leading up today’s public hearing being held by the U.S. Secretary of Commerce, but the hearing definitely will take place today in Del Mar, Ca. Anyone in the Southern California area is encouraged to attend and let their voices be heard, however that may be.

For info on car pools, speakers, and the hearing agenda head on over to Save Trestles.


WHO: Surfrider Foundation activists, surfers, hikers and everyone who opposes the extension of the 241 Toll Road.

WHAT: It’s time to defend Trestles! On September 22, the Secretary of Commerce will hold a public hearing for the appeal of the 241 Toll Road. This is the time to show the Federal Government that we do not want a toll road running through a State Park and ruining the camping, environment, Mother Ocean, and surfing experiences at San Onofre State Beach.

The hearing is expected to go all day, and the Surfrider Foundation is hosting interactive stations and activities outside the hearing such as face painting for kids, Frisbee, hacky sack, sign making and letter writing. There are letter “drop boxes” at the hearing and Surfrider plans to fill the boxes with letters opposing the toll road.

*Photo and interview opportunities will be available at the hearing*

WHEN: Monday, September 22
10:30 AM – 8:30 PM

WHERE: O’Brien Hall at the Del Mar Fairgrounds
2260 Jimmy Durante Blvd.
Del Mar, CA 92014

INFO: Please note that there are several hearing procedures in place for the hearing. To read a full list, go to http://www.surfrider.org/savetrestles/files/Hearing_FAQs.pdf (PDF). Hand-held signs cannot be larger than 13×22 inches, and to ensure that all signs are appropriately sized, the Surfrider Foundation will be setting up sign-making stations and passing out pre-made signs.


Posted in Surfing | 5 Comments »

Re-Scheduled Trestles Hearing Follows Boost Mobile Pro

Friday, August 29th, 2008

trestlesWhen all is said and done in regards to the curious decision to postpone the July 25 federal hearing on the proposed 241-toll road extension, a.k.a. Trestles toll road, we may be looking back on that decision as a blessing in disguise.

The latest stop in this seemingly never-ending battle was set to take place just about a month ago at the Bren Center on the campus of UC Irvine. When the fear that those in opposition of the proposed toll road would show up in the form of 10,000 plus, the meeting was abruptly postponed until further notice. Those who had planned to make their voices heard once again were thus left without any answers and no clear time line for the scheduling of a new hearing. A massive ‘make your voices heard’ effort was set-up by our friends at Surfrider Foundation, as well as many other diligent groups and individuals, and the U.S. Secretary of Commerce obliged. The public hearing has now been rescheduled for September 22, 2008 in O’Brien Hall at the Del Mar Fairgrounds from 10:30 am until 8:30 pm. It was in Wyland Hall at the Del Mar Fairgrounds back in February where the proposed road took one of it’s biggest losses to date when the California Coastal Commission voted 8-2 against the project.

The aforementioned blessing in disguise? In the weeks leading up to this next stop on the journey to defeat the Trestles toll road project the ASP world tour will be making it’s annual stop at Trestles with the 2008 Boost Mobile Pro. The holding period for the event is scheduled for September 7-13. The opportunity this will provide to once again rally the surf community around this cause will be immeasurable. With many of the surf industry leaders, thousands of fans who will be attendance, and even more watching online via webcast getting set to fix their eyes upon the revered break, the Boost Mobile Pro is set-up to be the ideal rallying point for the Sept. 22 hearing before Secretary Carlos Gutierrez.

As much as the surf contest itself, there will undoubtedly be a focus on the celebration of Trestles and the necessity to preserve the area. This will be Trestles time to shine and you can be sure the upcoming hearing at O’Brien Hall will be filled to capacity, and then some, by one hell of an energized and passionate group of those who fiercely oppose the proposed Trestles toll road. 5ones will be sure to keep you updated upon any further notices.

If you wish to speak at the hearing, you must mail your request* via USPS or commercial carrier (no email) to:

Thomas Street, Attorney Advisor
NOAA Office of General Counsel for Ocean Services
1305 East-West Highway, Room 6111
Silver Spring, MD 20910

*Written requests must be received by September 12th and include the individual’s full name, address, and declare that they are speaking as an individual, not an organization.

*If you wish to express let your voice be heard via signs, there is a size limit to the signs allowed in the hall, which is 13 inches x 24 inches.

Posted in Surfing | No Comments »

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